![]() ![]() ![]() ![]() Microsoft has revised the conversion ratios for upgrades of Xbox Live Gold subscriptions to Game Pass Ultimate-from (the more favorable) 1:1 to 3:2. PC Game Pass defaults to $10 a month, post the $1 introductory period. The more expensive Game Pass Ultimate ($17 per month) is the only entry point on Xbox systems-customers are paying for a service that encompasses both console and PC platforms. It should be noted that the console-only Game Pass tier ($11 per month) is not available as part of this 30-day starter promotion. This offer was retired back in March of this year, with the company announcing that it would be "evaluating different marketing promotions for new members in the future." Their research has clearly brought them back to square one-it is possible that the Xbox Games division is already reacting to negative feedback following an announcement regarding ongoing subscription and hardware price increases, as well as a decline in new player sign-ups since Spring time. Last year, Xbox's Phil Spencer said, "I do think at some point we'll have to raise some prices on certain things." Shortly after that statement, Microsoft revealed it was joining Sony in raising prices on new, first-party games to $70.Microsoft last week quietly reintroduced its $1 first month promotion for new subscribers on Xbox Game Pass Ultimate or PC Game Pass. However, the $14.99 price point for Game Pass Ultimate likely won't last forever. While the biggest video streaming services have basically all gotten price hikes in the last year, Xbox Game Pass' price has held pretty firm for a while now. This will allow subscribers to share a subscription with up to four other friends or family members, and Microsoft began testing the new tier in multiple countries last year. One new feature that could be on the way is the Xbox Game Pass Friends & Family Plan. There's no word yet on what Xbox's potential alternative marketing promotion could be for Game Pass. It allowed new members to try out Xbox Game Pass for a month for just a buck, before renewing at the standard monthly subscription of $14.99 a month for Xbox Game Pass Ultimate or $9.99 a month to subscribe for either PC or console. The $1 trial has been a pillar of the Game Pass service for years. ![]()
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